The last couple years have not been kind to a lot of industries, but few have been hit as hard as restaurants. That’s why it is so important that you are prepared for 2022. While new menu items and the slow reopening of dining in are going to help, loyalty is going to be the most important way for you to succeed in the new year. Find out why, then get in touch with View 360 Marketing to learn about how we can help set you up for success with a new POS system from SpotOn.
As more restaurants come back, your promotions are going to be one of the most important ways that you can stand out from the crowd. Advertising, social media, and new loyalty programs are all great ways to get people excited about YOUR restaurant and not the restaurant down the street.
Think about your favorite restaurants. Are you thinking about the places with the one-of-a-kind food or are you thinking about the places that make you feel like you’re at home, that you’re respected and appreciated? While those don’t have to be mutually exclusive, you want your restaurant to feel like a community now more than ever. Being active on social media (and actually interacting with people on it), sponsoring community events, and getting to know as many of your diners as possible will be a huge help in 2022.
On social media and in person, the goal is to engage your customers. Here are a couple easy ways to do that:
Offer specials for people who follow you on your social media channels
Spotlight your regulars on your social channels
Take the time to get to know the people who work at businesses around you
Partner with charities you believe in
Trying to get referrals isn’t as hard as you might think. Simply asking your regulars to refer friends and family to your restaurant is sometimes all it takes to get new people in the door. Ask them to write reviews on Facebook or Google. You can incentivize your regulars by asking them to tag you in social posts and you’ll do a drawing where they can win a free meal.
Loyalty can be your secret weapon going into 2022, so start figuring out how to keep your customers on your side now. If you want to streamline your POS system, get in touch with View 360 Marketing today — we would love to show you how a SpotOn system can make your life easier.