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Landing Page Design

What is a landing page?

A landing page is simply put a page or form that you design to give the viewer information about your product or service in hopes that the prospect will select to purchase an item from you or request more information to start the process of generating a lead or a sale.

It sounds simple but actually, this can be quite a challenge to get right. When we say right we mean sometimes as business owners we are narrow-minded in the way we explain our product or service. For that simple reason, it's important to A & B test different landing pages and to use tracking tools and data to make decisions on what type of changes need to be made to a landing page to get your best ROI. (Return on Investment)

A great landing page has several different sections to it with the goal of creating a lead or a sale. These can include but are not limited to product information, benefits, value, and a call to action.

A great landing page consists of clear and precise information without being confusing and a clear call to action or value/reason a prospect should request more information about your product or service.

What are landing pages for?

Landing pages are the destination page for a marketing campaign, such as:

  • Social media ads
  • Email campaigns
  • Paid search ads

The best landing pages are self-contained and contain a single, clear call-to-action, like:

  • Subscribe
  • Call now
  • Buy now
  • Reserve a spot
  • Schedule a free quote
  • Join us

All the information you need to take action is on one page.

What Is a Landing Page for and Why Should Your Business Have One?

Landing page design is all about getting your customers to take some kind of action. It is the final step of your carefully planned ad strategy.

For example, a potential lead may see an ad for your personal finance course on Twitter. Intrigued, she clicks on the ad – where does that click take the lead?

Answer: your landing page.

If you don’t design a landing page, that click will probably just lead her to your homepage. This is fine, but the potential customer isn’t clearly presented with a CTA on your homepage. She may explore your site for a bit, and then leave to return to what she was originally doing.

By contrast, landing pages give the visitor clear instructions – in this case, encouraging the lead to actually sign up for that personal finance course.

Landing pages have, on average, a 10% Conversion Rate– which is considered quite high in digital marketing.

Landing pages are important because they are the final, most important step of your ad campaign.